About Smart Plugs
Making energy efficiency effortless through AI automation
Our Mission
We believe every European household should benefit from AI-powered energy optimization. Our mission is to help 1 million homes reduce their energy waste by 40% by 2030, saving €450 million annually while preventing 450,000 metric tons of CO2 emissions.
Founded in Brussels in 2024, Smart Plugs combines cutting-edge machine learning with simple plug-and-play hardware to make energy savings automatic, measurable, and significant.
The Problem We Solve
European households waste an estimated 30-40% of their electricity through:
- Vampire power: Devices drawing power when "off" (€18/month average waste)
- Poor timing: Running high-power devices during peak pricing hours (€15/month overspend)
- Inefficient devices: Faulty or aging appliances consuming 2-3x normal power (€20/month waste)
- Lack of visibility: No idea which devices cost the most to run
Manual energy saving is tedious and often forgotten. We automate it with AI.
Our Solution
Smart Plugs combines three technologies into one seamless system:
Smart Hardware
±2% accurate power measurement, remote control, 16A capacity, designed for EU standards
AI Engine
Reinforcement learning + LSTM neural networks learn your patterns in 7-14 days, optimize 24/7
Mobile App
Real-time monitoring, remote control from anywhere, detailed analytics, iOS and Android
Our Technology
AI Optimization Engine
Our AI uses reinforcement learning combined with time-series forecasting to learn your household patterns. The system learns over 7-14 days and continuously optimizes in real-time.
Technology developed in-house with ongoing improvements
Privacy & Security
All data encrypted end-to-end (AES-256), stored exclusively on EU servers (AWS Frankfurt/Ireland), GDPR-compliant. We never sell your data.
Compliance & Standards
- • Designed to meet EU safety standards
- • Power measurement accuracy ±2%
- • GDPR compliant (EU data protection)
- • Committed to information security best practices
Beta Testing Results
Partnerships
We work with leading European energy and smart home companies to ensure compatibility and reliability
Our Team
Smart Plugs was founded by energy efficiency experts, AI engineers, and IoT specialists with decades of combined experience.
Thomas Dupont
CEO & Co-Founder
Former Energy Consultant at McKinsey. 12 years in EU energy markets. MBA from INSEAD.
MBA, INSEAD | MSc Energy Systems, TU Delft
12 years EU energy markets | Former McKinsey Energy Consultant
Author: 'EU Energy Transition Report 2024' | 8 industry publications
Dr. Anna Kowalski
CTO & Co-Founder
PhD in Machine Learning from ETH Zurich. Former AI researcher at Google DeepMind.
PhD Machine Learning, ETH Zurich | MSc Computer Science, Warsaw University
8 years AI/ML | Former Google DeepMind Researcher
15 peer-reviewed papers | h-index: 22 | 400+ citations
Lars Andersson
Head of Product
10 years in IoT/Smart Home. Former Product Lead at Philips Hue.
MSc Electrical Engineering, KTH Royal Institute
10 years IoT/Smart Home | Former Philips Hue Product Lead
Certified IoT Professional | AWS Solutions Architect
+ 18 team members across engineering, support, and operations
Where We Are
Headquarters
Smart Plugs
Based in
Brussels, Belgium
Company registration details available upon request
VAT: Available upon request
Our Vision for 2030
By 2030, we aim to help 1 million European homes reduce their energy consumption by an average of 40%, resulting in:
- €450 million/year saved on electricity bills
- 450,000 metric tons of CO2 emissions prevented
- 1,200 GWh/year of electricity saved (enough to power 340,000 homes)
We believe AI-powered energy management should be as common as smartphone ownership—standard in every home, automatic, and indispensable.